The month of February was full of adjustments. I started coming into my nanny position, figuring out schedules and adding in freelance on the weekends for some extra cash. I worked 10-11 hours a day, began planning my solo trip to Iceland, found and starting leaning into a new church, went ice skating every weekend, and made a logo every single day of the month.
And let me tell you, it was not easy.
Go to ThirtyLogos.com and you'll get the full run down, but here it is a little more simplified. Basically you sign up for a 30 day email subscription and right at 7am every morning, you receive a nice little design brief complete with fictional companies and clients searching for their new logo.
Now before we move on, let me make one thing clear: Logos are not my strong suit. Layout and typography and campaigns. Those are my bread and butter, my crown jewel, my thing. I've worked on logos before whether it be in class or for professional clients, and am usually happy with what I make. But the main goal for Thirty Logos is to become a better designer in 30 days by forcing time and creative limits, something that designers are used to, but this time the only critic is yourself.
In those thirty days, I learned a lot about my personal style, where I lean more comfortably, and how shockingly basic I can be. Seriously. And some of these logos, I absolutely loathe. I want to drown them, bury then, burn them if I could. But I had to learn to accept what I could make in sometimes the two hours of free time I had that day. Now it's true that I did work ahead, doing some odd 4-5 logos in a weekend at times, but towards the end of the challenge it was all I could do to force myself to Illustrator at the end of a long day.
I learned that my personal style is more rounded that sharp and that I prefer hand drawn elements. I realized that there is still a lot about Illustrator for me to learn. Despite the wisdom and master teaching of JHolt (whaddup), I am so bad at breaking down shapes into smaller segments. I kept finding myself going the long way trying to trace something before I realized, "wait, all I have to do is combine and cut and it looks so much better." I had to be patient with myself and go to tutorials to figure out new styles, and at the end of the month I really only felt confident with less than half of my work.
But, I still worked (almost) daily and I'm excited to share all 30 logos. My favorites are below, but check out all of them here.
I love this one because I think the gradient really makes it stand out
Another outline, and I struggled with the angle but I'm happy with the cheese drips in the end!
I couldn't not hand letter one of these logos, right? I love how cute this one turned out.
"Ping" has three different variations and I think might be my top favorite.
How does one make a logo for an online form creator? Some classic font manipulation, that's how.
My Wine is my #1! I can just smell that bittersweet red sloshing around in my glass.
Hand drawn/outline logos definitely have my eye right now.
Incorporating the meaning of Sakura and a new color palette for the sushi restaurant.
A rebrand of the Toronto refugee service - loved working on this one close to my heart!
So now you tell me - which one is your favorite?