I started playing with this style when making a birthday card for a friend. These designs pull from a variety of inspiration, but the elements surrounding are unique and custom to the subject, just as each subject in of itself is unique.
A creative project that started as a doodle in church, the W centers in the N with “Pacific” centered down the middle. I’m visiting the region for the first time in April and I can’t wait!
Car Event Logo
For a premier auto show featuring high end cars, a street race across town, and family friendly food and games. The goal with this logo is to build a visual identity that announces the the event as an sleek, elite, and one of a kind event. The logo, therefore, should stand with purpose and meaning. A clear and recognizable mark that is distinct to for messaging, communication, and outreach.
This design in two fold - the apparent imagery of the lightning bolt represents “speed” and “sport”, with its sleekness representing “style.” Side by side, the two lightning bolts create an empty space, therefore presenting three “S”’s total to represent all of “speed sport style” together. Finally, the Tennessee state stars are placed cornered to the lightning bolt to emphasize the local aspect of the event.
This logo, ultimately, went unused, and the client decided to pursue a design in house.
A side project just for fun. Want this design? Shoot me an email!
Chattanooga SUP + Kayak Repair
I met Chris Gibson while paddle boarding this summer at L2 Outside and we worked together to make the first logo for the work he’s been doing for over 15 years. This emblem design features the iconic mountain ranges and river of the Tennessee valley. The health logo differentiates this logo to emphasize the importance of the repair shop. Since Chris repairs anything from kayaks to paddle boards to longboards, we felt it was important not to use just one distinctive board in his logo design.
The Gospel Project
The Gospel Project is a student devotional from Lifeway that takes a hands on look at scripture and its real life application. The theme for the Winter 2018-2019 quarter was “Out of Egypt”, and each of these designs illustrated a different story and it’s implications. From the plagues to Moses seeking counsel from Jethro, these intricate designs brought life and relevance to what can often seem like distant and dated tales.
In addition to the illustrations, two devotional booklets were designed and printed for distribution to churches and Lifeway retail stores across the country. Eleven poster designs were completed to go with the books as well.
National Student Advertising Competition
From plans book design to print ads, Team 500 had an exceptional challenge for the 2017 National Student Advertising Competition. Once the tag line “Take Back Your Day” was developed, the design team was tasked with creating assets for the plans book including a unique approach to the brand, Tai Pei, by using distinctive brush strokes. The print ads took a relatable approach between the company and its new target of young millennials while incorporating the current hand lettered design trend. Social Media strategy included buys for Pinterest, Twitter, and Instagram to focus on the most used apps for the target audience. As a whole, the “Take Back Your Day” campaign seeks to integrate the product into the audience’s every day life. As lead for design, conceptualizing and executing these ideas brought a strong and individualistic look to Team 500 and the competition as a whole.
FBC Winter Retreat
A emblem logo design for the student winter retreat 2018.
Media Services Logo
While the tshirt design transitioned to a badge for events, this design can easily transition into a logo across the Media Services department including letterhead, business cards, and social media. With shades of black and white mixed throughout the logo, it works best when placed against a dark grey background, but can easily be used as a one color logo.
#ThirtyLogos is a challenge for graphic designers to make one logo for thirty days. Each morning, I got a creative brief in my email and it was up to me to take the paragraph or two from the “client” and make something amazing.. See colors and variations of each logo here, and read my blog post about my favorite logos here.
To Love Is To Be Vulnerable
An assignment for one of my last design classes at Lee - to create a poster. Any poster using any photos, elements, designs, quotes. Anything. Such a blank canvas was certainly intimidating. but using my favorite C.S. Lewis quote, I used hand drawn elements combined with a realistic heart drawing, added some texture, and now you can even buy it in my shop.
"To love at all is to be vulnerable. Love anything and your heart will be wrung and possibly broken. If you want to make sure of keeping it intact you must give it to no one, not even an animal. Wrap it carefully round with hobbies and little luxuries; avoid all entanglements. Lock it up safe in the casket or coffin of your selfishness. But in that casket, safe, dark, motionless, airless, it will change. It will not be broken; it will become unbreakable, impenetrable, irredeemable. To love is to be vulnerable.”― C.S. Lewis, The Four Loves
Pastor Transition Brochure
With an information dense brochure like this one, it’s important to not overwhelm potential pastor’s as they are given the vital church information. While the brochure is three fold, the goal is two: to present the basics of the church at hand and to guide those viewing it to the digital space which holds the excess information. While initially the design for this brochure laid out detailed bio’s of each minister, the town the church resides in, and the church’s success over recent years. these long paragraphs were so information dense that it was difficult to know where to begin when looking at the piece.
The first thing I did was to strip down the information and then lay it out aesthetically so as to present a clean and effective marketing piece. Where the previous design relied on photo heavy backgrounds behind the weighted text, this design takes a more minimalist approach while still keeping the vital information. Printed on 11x17 cardstock, this brochure is a lot to take in. And as a first impression of the church and what it stands for, the cleaner the better.